Modern Media Writing (with CD-ROM and InfoTrac)

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ISBN: 9780534520472 | 0534520472
Cover: Paperback
Copyright: 12/3/2002

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This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.

Preface
1. CHANGING DEFINITIONS OF THE NEWS
A compact history of the news media
The English and Colonial press
The Federalists and Anti-Federalists, the Abolitionist press, the yellow press
The news in wartime
Changes in politics and the press
Current and future trends in the news
How each medium defines the news today and why
2. BASIC STRUCTURES FOR MEDIA WRITING
Basic structures for news story for print, broadcast and public relations
The inverted pyramid
The magic formula
Pyramid problems
Glass shapes
Chronological order
Key subject blocks
Nutgraphs, anecdotes, quote blocks, sound bites and others
3. TROUBLE-SPOTS
A close look at trouble-spots including noun/pronoun and noun/verb agreement, misplaced modifiers, tense shifts, misused words and phrases, parallel construction problems, clichÃ©s, jargon and more
4. LEADS FOR MEDIA WRITING
The importance of importance
Types of leads for print and broadcast
Breaking out of the boxes
The six questions
5. RESEARCH FOR MEDIA WRITING
Basic research and reporting skills
Sources for research information
Good and bad questions
Databases and their uses and limitations
6. INTERVIEWING SKILLS FOR MEDIA WRITERS
PHUFA
Basic interviewing skills for print, broadcast, public relations and the Internet
Daily and non-daily interviewing skills
Phone interviewing skills
The non-verbal aspects of interviewing
Fairness and accuracy
How to use quotes in your copy 7. REPORTING AND WRITING THE FEATURE STORY
Defining a feature
News features and independent features
Special reporting needs for various kinds of features
Features for newspapers
Features for magazines
Freelancing and competition
8. RESEARCH AND WRITING SKILLS FOR OPINION WRITING
Defining the various kinds of opinion writing
Research for opinion writing
Structures for opinion writing
9. REPORTING AND WRITING FOR BROADCAST
Getting the news
Formats
Differences from print
Keep it simple
Dealing with numbers
Blocking and counter-blocking
10. WRITING FOR THE WEB
Good journalism is still good journalism
Special reporting and writing needs for web writer
Adapting to the new technology
Current limits and the wide-open future
11. REPORTING AND WRITING FOR PUBLIC RELATIONS
Practicing good public relations
Internal and External writing
Feature approaches
Deadlines
Length
Locality
Find the angle
Other needs
12. RESEARCH AND WRITING FOR ADVERTISING COPYWRITING
It's not just creativity
Writing for audiences
Stay aware
HUBBA, HUBBA
Motivation
Advertorials and other issues
13. EDITING AND REVISION FOR MEDIA WRITERS
Basic techniques for editing and revising your own work for print and broadcast
Advice on how to work with an editor
Get TRICI
Samples of stories from first draft to publication
14. LEGAL AND ETHICAL CONCERNS
Freedom of speech and its limitations
Libel
Commercial speech
Broadcast regulations
Ethics
Copyright
Words of warning
Appendix A: Codes of Ethics
Ethical codes from organizations including the Society of Professional Journalists, the American Association of Advertising Agencies, the Public Relations Society of America, and others
Appendix B: Spelling, Punctuation, Capitalization for Journalists
A guided tour through some of the more troublesome areas of journalism grammar and style
Numerous examples of problems and their solutions
Includes lists of commonly misspelled words, common capitalization problems, and common punctuation problems
Appendix C: Ready for Anything
How to build a career in traditional and new media writing
Job skills
Pay scales
Start preparing now
Internships
Job possibilities
Predicting the media's future
Glossary

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Modern Media Writing (with CD-ROM and InfoTrac)

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