Mojo, by Goldsmith, Marshall
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- ISBN: 9781401323271 | 1401323278
- Cover: Hardcover
- Copyright: 2/2/2010
Mojo is the moment when we do something that's purposeful, powerful, and positive and the rest of the world recognizes it. This book is about that moment--and how we can create it in our lives, maintain it, and recapture it when we need it. In his follow-up to the New York Times bestseller What Got You Here Won't Get You There, #1 executive coach Marshall Goldsmith shares the ways in which to get--and keep--mojo to build a successful business and/or career. Having corporate or personal mojo means controlling three elements: identity (who do you think you are?), achievement (what have you done lately?), and reputation (who do other people think you are, what do other people think you've done lately?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming. Organizations and people--from Apple to Harley-Davidson, from Richard Nixon to Robert Downey, Jr.--have shown that it can be done. Goldsmith teaches readers to gauge work in terms of mojo and shares insights that will benefit not only top executives and their companies but any one of us--bringing us to, and keeping us at, the top of our game.