The Money Primary The New Politics of the

The race that's run before the one for President--that's the money primary. But more than money must be acquired in the early campaign for President. What's often just as important in securing candidate viability and success is the media coverage

Michael J. Goff is Vice President for Development and College Relations at Loyola College in Maryland and teaches in the Master of Liberal Studies Program and the Department of Political Science at Loyola College in Maryland.

List of Tables	ix
List of Online Appendices	xv
Preface	xix
Acknowledgments	xxiii
Introduction	1	(2)
1 "The Money Primary" in the Early Presidential Nomination Process	3	(12)
2 The Early Presidential Nomination Campaign and Presidential Campaign Finance in the Political Science Literature	15	(18)
3 Research Plan and Methodology for Examining "The Money Primary"	33	(8)
4 The Cases of 1988 and 2000: The Two All Non-Incumbent Presidential Nomination Races of the Post-Reform Era	41	(46)
5 Early Campaign Fund-Raising Success and Candidate Viability	87	(56)
6 Media Coverage of Campaign Fund-Raising Success and Candidate Viability	143	(32)
7 "The Money Primary" and Presidential Selection	175	(10)
Afterword: New Directions for Presidential Nomination Reform	185	(4)
Bibliography	189	(8)
Index	197	(6)
About the Author	203

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The Money Primary The New Politics of the Early Presidential Nomination Process

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