FREE SHIPPING

on all orders of $79 or more

7% OFF your purchase of $75 or more!
Use coupon code TUESDAY in checkout.

MP Consumer Behavior with DDB Data Disk

, by ;
MP Consumer Behavior with DDB Data Disk by Hawkins, Delbert; Mothersbaugh, David, 9780077645557
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780077645557 | 0077645553
  • Cover: Package w/Disk
  • Copyright: 2/24/2012
  • Rent Textbook

    (Recommended)

    $14.81
     
    Term
    Due
    Price
  • Buy Used Textbook

    In Stock Usually Ships in 24 Hours.

    $51.35
Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

You might also enjoy...



Please wait while the item is added to your bag...