Sports / American studies / African American Studies
Michael Ezra is Chair of the American Multicultural Studies Department at Sonoma State University.
Acknowledgments
p. ix
Introduction: Why Another Book about Muhammad Ali?
p. 1
Louisville Sponsoring Group
Louisville's Favorite Son: The Professional Debut
p. 7
Choosing Management: The Courtship of Cassius Clay
p. 14
The Early Bouts, 1961-1962
p. 29
Clay vs. Moore: The Seminal Text
p. 40
The Most Hated Man in Boxing? The Early Bouts, 1963
p. 49
Damage Control through Moral Authority: The Louisville Sponsoring Group's Specialty
p. 62
The Relationship between Cassius Clay and the Louisville Sponsoring Group: A Summary
p. 67
The Commercial Elements of Clay-Liston I
p. 80
Nation of Islam
Main Bout Inc.: How Commerce Affects Culture
p. 93
Carving Out Moral Authority: Ali's Race Man Phase
p. 120
Good People
Forty Years of Ali: The Making of an Icon
p. 137
The Legacy of Ali's Exile and the Nation of Islam
p. 139
The Prodigal Son Returns
p. 148
King of the World: The Consequences of Monarchy
p. 154
Death of a Salesman
p. 160
Lonnie Ali: The Savior
p. 164
Thomas Hauser: The Literary Rehabilitation of Ali's Legend
p. 167
Olympic Torch: From Literature to Television
p. 175
Beyond Moral Authority: The Apotheosis of Muhammad Ali
p. 182
Culture Meets Commerce: The Muhammad Ali Center, Naming Rights, and the Price of Moral Authority
p. 186
The Backlash: Exploring Contradictory Meanings of Ali
p. 194
Notes
p. 199
Index
p. 229
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