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Multimodality and Genre A Foundation for the Systematic Analysis of Multimodal Documents

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Multimodality and Genre A Foundation for the Systematic Analysis of Multimodal Documents by Bateman, John, 9780230002562
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  • ISBN: 9780230002562 | 0230002560
  • Cover: Hardcover
  • Copyright: 5/15/2008
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Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression-including language, rhetoric, images, typography, colour and space-go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

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