Multimodality and Genre A Foundation for the Systematic Analysis of Multimodal Documents, by Bateman, John
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780230002562 | 0230002560
- Cover: Hardcover
- Copyright: 5/15/2008
Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression-including language, rhetoric, images, typography, colour and space-go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.