Neuro Web Design What Makes Them Click?

"While yours"re reading Neuro Web Design, yours"ll probably find yourself thinking ls"I already knew thathellip;rs" a lot. But when yours"re finished, yours"ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done." - Steve Krug, author of Donrs"t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for peoplers"s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. Itrs"s scientific, yet yours"ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, yours"ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.