The New Age of Innovation: Driving Cocreated

The NEW global standard for innovation from the world's most influential management thinker-"C.K. Prahalad From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure-"one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future. "A brilliant teacher at the University of Michigan, Prahalad may well be the most influential thinker on business strategy today."-"BusinessWeek

C.K. Prahalad is the international bestselling author of Competing for the Future and The Fortune at the Bottom of the Pyramid, an award-winning business leader, and a world-renowned thinker on corporate innovation. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan.

M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology, Ross School of Business, University of Michigan.

The new global standard for innovation and corporate growth “Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy
business processes
technology
and people. While this may seem an insurmountable task
the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services “A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience
globalization
global logistics
evolvingbusiness processes and information technology creates great complexity
standardized and simplified these drivers provide an enviable foundation for innovation.” —Ralph SzygendaChi
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The New Age of Innovation: Driving Cocreated Value Through Global Networks

Summary

Author Biography

Table of Contents

Supplemental Materials