Nudge : Improving Decisions about Health, Wealth, and Happiness, by Thaler, Richard H.
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- ISBN: 9780143115267 | 014311526X
- Cover: Paperback
- Copyright: 2/24/2009
Nudge is about choices - how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make - including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible 'choice architecture' can successfully nudge people towards the best decisions without restricting their freedom of choice. Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.