NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success

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Summary

If you take the time to read only one business book this year, I strongly encourage you to read NUTS!. --From the Foreword by Tom Peters

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About the Authors
Foreword
Prologue
Nuts? ... You Decide	p. 2
Goliath Meets David: The Battle to Get off the Ground	p. 14
The Battle Heats Up: Innovations Forged in the Fires of Competition	p. 28
A Maverick Emerges: The Creation of a Corporate Personality	p. 36
Flying in the Face of Conformity: Dare to Be Disciplined, Reap the Rewards	p. 48
"Professionals" Need Not Apply: Hire for Attitude, Train for Skills	p. 64
Kill the Bureaucracy: Think Small, Act Fast	p. 74
Act Like an Owner: Ask Questions, Think Results	p. 96
Learn Like Crazy: Stay Fresh, Stretch to Grow	p. 112
Don't Fear Failure: Be Creative, Color outside the Lines	p. 128
One Great Big Family: Create a Legendary Culture	p. 144
Keeping the Spirit Alive: Preserve What You Value	p. 156
The Art of Celebrating Milestones: Revel in Your Accomplishments	p. 174
Celebrating People with Big Hearts: Honor Those You Love	p. 190
Still Nuts After All These Years: Make Work Fun	p. 202
Luv: More Than Just a Ticker Symbol	p. 216
Compassion for the Community: Give Back - It's the Right Thing to Do	p. 234
Unconventional Advertising: Bending the Rules to Break a Great Story	p. 246
Customers Come Second: And Still Get Great Service	p. 268
Employees Come First: Great Service Begins at Home	p. 282
Leaders Leading Leaders	p. 298
Leadership from the Inside Out	p. 312
Go Nuts!	p. 320
Epilogue	p. 328
Notes and Sources	p. 330
Acknowledgments	p. 347
Index	p. 352
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