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One Billion Customers : Lessons from the Front Lines of Doing Business in China

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One Billion Customers : Lessons from the Front Lines of Doing Business in China by McGregor, James, 9780743258418
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  • ISBN: 9780743258418 | 074325841X
  • Cover: Paperback
  • Copyright: 9/4/2007
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Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as formerWall Street JournalChina bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems.One Billion Customersoffers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

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