The One-Day Marketing Plan Organizing and Completing a Plan that Works
, by Hiebing, Roman; Cooper, ScottNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780071395229 | 0071395229
- Cover: Paperback
- Copyright: 5/26/2004
The One-Day Marketing Planshows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.