Online Consumer Psychology : Understanding and influencing Consumer Behavior in the Virtual World

, by Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard

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ISBN: 9781410612694 | 1410612694
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Copyright: 2/17/2005

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This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ('99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

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Introduction
Community
Ritual Behavior and Community Change: Exploring the Social-Psychological Roles of Net Rituals in the Developmental Processes of Online Consumption CommunitiesA
Published Word of Mouth: Referable, Consumer-Generated Information on the Internet
Understanding Pass-Along Emails: Motivations and Behaviors of Viral Consumers
What, and How, We Can Learn From Online Consumer Discussion Groups
Advertising
How Banner Ads Affect Brand Choice Without Click-Through
Factors Affecting Click-Through Rate
Exploring Consumer Response to "Advergaming"
Going Mobile: Marketing and Advertising on Wireless Networks Around the World
Customization
Online Product Customization: Factors Investigating the Product and Process
Marketing to Individual Consumers Online: The Influence of Perceived Control
Smoother Surfing Across Cultures: Bilinguals on the Web
Processes of Preference Construction in Agent-Assisted Online Shopping
Site Design
Effects of Visual Consistency on the Site Identity and Product Attitude
Gendered Information Processing: Implication for Web Site Design
The Effect of Site Design and Interattribute Correlations on Interactive Web-Based Decisions
Decision Making
Is the Internet Empowering Consumers to Make Better Decisions, or Strengthening Marketers' Potential to Persuade?
Rationality Unbounded: The Internet and Its Effect on Consumer Decision Making
Consumer Relationships With an e-Brand: Implications for e-Brand Extensions
Finding the Best Ways to Combine Online and Offline Shopping Features
Consumer Behavior in Online Auctions: An Exploratory Study
The Impact of Internet Use on Health Cognitions and Health Behavior
Research Tools and Approaches
Experiential Ecommerce: A Summary of Research Investigating the Impact of Virtual Experience on Consumer Learning
Web-Based Consumer Research
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Online Consumer Psychology : Understanding and influencing Consumer Behavior in the Virtual World

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Table of Contents

Supplemental Materials