Organic Referrals

A practical guide to obtaining good, quality referrals for the financial services producer. These are the best practices culled from years of business consultations by Al Depman, a.k.a. "The Practice Doctor." Distilling all of the referral processes in the field, Al has boiled them down into the most common elements of successful introductions. Not surprisingly, there are multiple layers to address before asking clients and centers-of-influence for word-of-mouth marketing assistance. If you are having difficulty obtaining qualified names or just want to up your game, Organic Referrals is the book for you!