Organizational Perception Management
, by Elsbach, Kimberly D.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780805847963 | 0805847960
- Cover: Paperback
- Copyright: 3/29/2006
This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation