The Oxford Handbook of Corporate Reputation

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?

Over the last twenty years the answers to these questions have become increasingly important--and increasingly problematic--for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.

In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

Michael L. Barnett, Professor and Vice Dean for Academic Programs, Rutgers Business School,Timothy G. Pollock, Farrell Professor of Entrepreneurship, Smeal College of Business, Pennsylvania State University

Michael L. Barnett is Professor in the Management and Global Business Department and Vice Dean for Academic Programs at Rutgers Business School - Newark & New Brunswick. Mike has published extensively on corporate reputation and his article on industry self-regulation and shared reputation was selected as the Academy of Management Journal's Best Paper of 2008, and his article on the financial payoffs to corporate social responsibility was selected by the International Association for Business and Society as the Best Article of 2006. Mike serves on the editorial boards of Academy of Management Journal, Academy of Management Review, Academy of Management Perspectives, Business & Society, Long Range Planning, and Strategic Management Journal.

Timothy G. Pollock (PhD University of Illinois at Urbana-Champaign) is Professor Management in the Smeal College of Business, Pennsylvania State University. He is Associate Editor of the Academy of Management Journal, and is a member, or has been a member, of the editorial boards of the Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, Journal of Business Venturing, Organization Science, and Strategic Organization. His research has won the INFORMS/Organization Science Dissertation Proposal Competition, the Lou Pondy Award from the Organization and Management Theory Division of the Academy of Management, the 2009 IDEA Thought Leader Award from the Entrepreneurship Division of the Academy of Management for the best recent entrepreneurship research, and the Oxford University Centre for Corporate Reputation Best Published Paper Award for 2010.

1. Charting the Landscape of Corporate Reputation, Michael Barnett and Timothy Pollock
2. Show Me The Money: A Multi-Dimensional Perspective on Reputation as an Intangible Asset., Violina Rindova and Luis Martins
3. Keeping Score: The Challenges of Measuring Corporate Reputation, Naomi Gardberg and Grahame Dowling
4. What Does it Mean to be Green: The Emergence of New Criteria for Assessing Corporate Reputation?, Mark Kennedy, Jay Chok and Jingfang Liu
5. The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences., Charles Fombrun
6. A Survey of the Economic Theory of Reputation: its Logic and Limits, Thomas Noe
7. Meeting Expectations: a Role-Theoretic Perspective on Reputation, Michael Jensen, Heeyon Kim, and Bo Kyung Kim
8. It Ain't What You Do, it's Who You Do it with: Distinguishing Reputation and Status., David Barron and Meredith Rolfe
9. An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs, Peter Foreman, David Whetten, and Alison Mackey
10. On Being Bad: Why Stigma is Not the Same as a Bad Reputation, Yuri Mishina and Cynthia Devers
11. Untangling Executive Reputation and Corporate Reputation: Who Made Who?, Scott Graffin, Michael Pfarrer, and Michael Hill
12. Waving the Flag: the Influence of Country of Origin on Corporate Reputation, William Newburry
13. Corporate Reputation and Regulation in Historical Perspective, Christopher McKenna and Rowena Olegario
14. Industry Self-Regulation as a Solution to the Reputation Commons Problem: the Case of the New York Clearing House Association, Lori Yue and Paul Ingram
15. How Regulatory Institutions Influence Corporate Reputations: a Cross-Country Comparative Approach, Stephen Brammer and Gregory Jackson
16. How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance, Sharon Gilad and Tamar Yogev
17. A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market, William Harvey and Tim Morris
18. Does Reputation Work to Discipline Corporate Misconduct?, Jonathan Karpoff
19. From the Ground Up: Building Young Firms Reputations, Antoaneta Petkova
20. Strategic Disclosure: Strategy as a Form of Reputation Management, Richard Whittington and Basak Yakis-Douglas
21. Managing Corporate Reputation through Corporate Branding, Majken Schultz, Mary Jo Hatch, and Nick Adams
22. After the Collapse: a Behavioral Theory of Reputation Repair, Mooweon Rhee and Tohyun Kim
23. A Framework for Reputation Management Over the Course of Evolving Controversies, Kimberly Elsbach