Passions Within Reason: The Strategic Role of the Emotions

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Passions Within Reason: The Strategic Role of the Emotions by Frank, Robert H., 9780393960228
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  • ISBN: 9780393960228 | 0393960226
  • Cover: Paperback
  • Copyright: 11/17/1989

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The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.
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