Paul Bunyan: The Invention of an American Legend A TOON Graphic

Did you know that a mainstay of American folk culture was in fact created as an advertising ploy?

Few people realize that Paul Bunyan, the legendary lumberjack, and his blue ox are the product of corporate marketing by a highly industrialized industry.

Cartoonist NOAH VAN SCIVER shows us the myth creation as real life marketing man extraordinaire W.B. Laughead spins ever more wondrous tall tales. Van Sciver's story is bracketed by rich contributions from contemporary Native artists and storytellers with a very different connection to the land that the Bunyan myths often conceal. Readers will see how a lumberjack hero, a quintessential American fantasy, captures the imagination but also serves to paper over the seizure of homeland from First Peoples and the laying bare of America's northern forests. It’s a tall tale with deep roots . . . in profit-making!

Noah Van Sciver is a multiple award-winning cartoonist who first came to comic readers’ attention with his Eisner-nominated comic book series Blammo. His work has appeared in The New Yorker, Wired, The Believer, the Best American Comics, as well as countless graphic anthologies. Van Sciver was a regular contributor to MAD Magazine and has written and drawn numerous bestselling graphic novels including One Dirty Tree, the Fante Bukowski: Struggling Writer series for Fantagraphics books and Joseph Smith And The Mormons for Abrams in 2022. In 2015 he was the Artist in Residence/fellow at the Center For Cartoon Studies in White River Junction, Vermont. His books and comics are translated into more than 6 different languages around the world.