Persuading People : Expert Solutions to Everyday Challenges

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ISBN: 9781422122730 | 1422122735
Cover: Paperback
Copyright: 3/25/2008

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Summary

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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy.

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Mentor's Message: Why Master the Art and Science of Persuasion?
Persuading People: The Basics	p. 1
Understanding Persuasion	p. 3
Building Your Credibility	p. 11
Understanding Your Audience	p. 17
Winning Your Audience's Mind	p. 27
Capturing Your Audience's Heart	p. 37
Overcoming Resistance from Listeners	p. 47
Activating Audience Self-Persuasion	p. 59
Tips and Tools	p. 65
Tools for Persuading People	p. 67
Test Yourself	p. 77
To Learn More	p. 85
Sources for Persuading People	p. 91
Notes	p. 93
Table of Contents provided by Blackwell. All Rights Reserved.

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Persuading People : Expert Solutions to Everyday Challenges

Summary

Table of Contents

Supplemental Materials