Photographer's Guide to Marketing and Self-Promotion

Veteran photographer's rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fourth edition has been updated to included tips on using social media and e-mail, advice on creating an effective Web site, and twenty-two in-depth interviews with top photographers. Readers will learn how to:

Maria Piscopo has been a photographer's representative for more than twenty years. She has consulted, lectured, and written extensively about the business of selling photography. She works with artists, designers, and photographers, speaks at industry conferences, conducts professional seminars and conference workshops, and teaches courses at various colleges, including the Art Center College of Design in Pasadena, Orange Coast College, and Laguna College of Art and Design. The author of The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion, she has had articles published in many industry magazines, such as HOW, Digital Output, Petersen's PHOTOgraphic, Rangefinder, Step-By-Step, Shutterbug, and Communication Arts. She lives in Costa Mesa, California.