Pinterest Marketing An Hour a Day

Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.

Introduction xix

Chapter 1 Understanding Pinterest 1

Chapter 2 Who Uses Pinterest for Marketing and Why? 13

Chapter 3 What Makes Pinterest Valuable? 39

Chapter 4 Week 1: Set Up a Pinterest Account 57

Chapter 5 Week 2: Curating Content with Pinterest 75

Chapter 6 Week 3: Find and Attract Followers 89

Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107

Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123

Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145

Chapter 10 Week 7: Leveraging Boards for Better Reach 163

Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185

Chapter 12 Week 9: Using Pinterest to Engage with Fans 207

Chapter 13 Week 10: Pinterest Marketing Through Contests 229

Chapter 14 Week 11: Measure and Refine Your Strategy 243

Chapter 15 The Future of Pinterest Marketing 263

Appendix 1: Pinterest Marketing Resources 273

Appendix 2: Pinterest Tips from Top Marketers 277

Index 285

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