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Place Marketing

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Place Marketing by Ashworth; Gregory, 9780415311236
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  • ISBN: 9780415311236 | 0415311233
  • Cover: Hardcover
  • Copyright: 8/11/2016
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Changes in the nature of cities, the behaviour and expectations of citizens and the philosophies of governance have encouraged radical change in the way places are planned and managed. Among these reactions is the systematic and widespread incorporation of selected aspects of marketing within place management in public sector organizations. Place Marketingfocuses on public sector planning and management with its distinctive issues and objectives principally at urban and regional scales. It examines the uses and misuses of marketing techniques as a place management tool and the advantages and disadvantages of integrating market planning approaches within public sector place planning and management. Cases of successful as well as unsuccessful practice are drawn from across the globe. Ashworth and Voogd provide a long awaited critical synthesis of a voluminous and fragmented literature. It leads to the development of practice from theory and the creation of theory from practice.

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