FREE SHIPPING

on all orders of $79 or more

$3 OFF your purchase of $60 or more!
Use coupon code SUNDAY in checkout.

Planning and Managing Public Relations Campaigns

, by
Planning and Managing Public Relations Campaigns by Gregory, Anne, 9780749451080
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780749451080 | 0749451084
  • Cover: Paperback
  • Copyright: 7/28/2010
  • eBook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $41.94
Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition ofPlanning and Managing Public Relations Campaignsdescribes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

You might also enjoy...



Please wait while the item is added to your bag...