The Platinum Rule Discover the Four Basic

It takes all kinds to make a business environment. From CEOs to subordinates, from clients to suppliers, from you, yourself, to your colleague in the next office...everyone falls into one or more of these four basic personality types. Knowing who's who and fulfilling their unspoken-and often unconscious-needs lead to success: more innovation, cooperation, and achievement. Now from two of the country's leading marketing and behavioral experts comes a widely acclaimed guide that raises win-win strategies to new heights. Book jacket.

Has the Golden Rule Lost its Glitter?	p. 1
Getting to Know the Four Basic Styles	p. 11
How to Tell where You Fit in	p. 35
The Key to Getting a Quick Handle on Anybody	p. 45
How to Read the Mixed Styles	p. 69
Coping Productively with the other styles	p. 109
How to Adapt to Anyone ... and Retain Your Own Identity	p. 129
Using Individual Differences to Bring out the Best in Groups	p. 153
Creating a High-Performance Leadership Style	p. 181
How to Sell by Style	p. 213
Providing Service with Style	p. 251
Changing the Rest of Your Life by Creating Positive Relationships	p. 283
Table of Contents provided by Ingram. All Rights Reserved.

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The Platinum Rule Discover the Four Basic Business Personalities andHow They Can Lead You to Success

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Supplemental Materials