A Pocket Guide to Nike

Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm. In this compact guide, style writer Josh Sims delves into the incredible journey of one of the most iconic brands in the world today.
 
From its humble beginnings in an Oregon workshop to becoming a global symbol of athleticism and style, Nike's rise is nothing short of extraordinary. A Pocket Guide to Nike invites you to step into the world of visionaries like Phil Knight and Bill Bowerman, whose relentless pursuit of excellence revolutionized the world of sports and fashion.

Josh Sims is a freelance style writer, contributing to the likes of the Financial Times, The Independent, The Independent on Sunday, Mail on Sunday, Channel 4, the BBC, Esquire, GQ, Wallpaper* and i-D. He is the author of Icons of Men's Style and Cult Streetwear for Laurence King and contributor to several fashion books from Taschen. He has extensive contacts within the style and mainstream press.