POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION

Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model---called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.

Steven G. Hillestad, BA, MA: Adjunct Faculty, Carlson School of Management, University of Minnesota Eric N. Berkowitz, PhD: Professor of Marketing and Associate Dean for Professional Programs, Isenberg School of Management, University of Massachusetts