The Politics Of Marketing The Labour Party

The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. This book traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Dominic Wring is Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing.