Poor Richard's Web Site Marketing Makeover : Improve Your Message and Turn Visitors into Buyers

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Poor Richard's Web Site Marketing Makeover : Improve Your Message and Turn Visitors into Buyers by Yudkin, Marcia, 9781930082168
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  • ISBN: 9781930082168 | 1930082169
  • Cover: Paperback
  • Copyright: 10/1/2001

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For individuals, organizations, and companies on a do-it-yourself budget as well as Web designers and Web marketers, this book delves into the details that make or break a Web site. It shows how to transform a site that just sits at its URL into a site that generates more interest and more orders. Topics covered include gathering leads, marketing copy, content as bait, and graphics and layout.
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