Pop-Up Business For Dummies

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

Part I: Planning to Pop Up 7

Chapter 1: Welcome to the World of Pop Ups 9

Chapter 2: Developing Your Pop Up Plan 19

Part II: Building on Your Pop Up Foundations 35

Chapter 3: Building Your Team 37

Chapter 4: Funding Your Project 57

Chapter 5: Finding Your Space and Your Landlord 73

Part III: Filling Your Pop Up with People 89

Chapter 6: Making an Impression: Branding and Marketing 91

Chapter 7: Producing and Distributing Leaflets and Posters 107

Chapter 8: Making the Most of Social Media 121

Chapter 9: Cooking Up a Media Storm for Your Pop Up 139

Part IV: Running Your Pop Up 153

Chapter 10: Designing and Kitting Out Your Space 155

Chapter 11: Managing Your Shop and Staff 173

Chapter 12: Meeting Your Customers 185

Part V: Looking to the Future 197

Chapter 13: Measuring the Success of Your Pop Up 199

Chapter 14: Packing Up and Moving On  213

Part VI: The Part of Tens 223

Chapter 15: Ten Useful Items to Have in Your Pop Up 225

Chapter 16: Ten Reasons Why Your Pop Up is Good for Business 231

Index 237

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