...from an all-star team of top professors and successful businesspeople.
William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.
Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship
p. vii
Preface to the Fourth Edition
p. ix
About the Contributors
p. xi
The Entrepreneurial Process
p. 1
Idea Generation
p. 27
Opportunity Recognition, Shaping, and Reshaping
p. 53
Entrepreneurial Marketing
p. 83
Business Planning
p. 109
Building Your Pro Forma Financial Statements
p. 137
Equity Financing: Informal Investment, Venture Capital, and Harvesting
p. 161
Debt and Other Forms of Financing
p. 197
External Assistance for Start-ups and Small Businesses
p. 225
Legal and Tax Issues
p. 263
Intellectual Property
p. 297
Selling in an Entrepreneurial Context
p. 329
Beyond Start-up: Developing and Sustaining the Growing Organization
p. 355
Franchising
p. 385
Social Entrepreneurship
p. 411
Glossary
p. 437
Index
p. 459
Table of Contents provided by Ingram. All Rights Reserved.
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