Power in the Blood: A Handbook on Aids,

Presents the role communication plays in advancing society's and the individual's understanding of HIV/AIDS, with examples from around the globe. It is of particular relevance to scholars in comm, public health, health psychology, and related disciplines

About the Editor

xi

(2)

Acknowledgments

xiii

(2)

Introduction

xv

Part I The Political: Introductory Perspectives

3

(50)

1 Burden of Sin: Transmitting Messages and Viruses in a Stigmatized Plague

3

(6)

William N. Elwood

2 Pink Water: The Archetype of Blood and the Pool of Infinite Contagion

9

(16)

Kevin A. Clark

3 Initiating or Avoiding Activism: Red Ribbons, Pink Triangles, and Public Argument About AIDS

25

(14)

Matthew J. Sobnosky

Eric Hauser

4 The Medicalization of Discourse Within an AIDS Research Setting

39

(14)

Clyde B. McCoy

Christine Miles

Lisa R. Metsch

Part II The Civic: Campaigns and Policy

53

(54)

5 The Reagan Administration's Response to AIDS: Conservative Argument and Conflict

53

(14)

Victoria Stephan Nelson

6 Politically Privileged Voices: Glaser and Fisher Address the 1992 Presidential Nominating Conventions

67

(10)

Kathleen M. German

Jeffrey L. Courtright

7 From Hope to Heartbreak: Bill Clinton and the Rhetoric of AIDS

77

(16)

Mitchell S. McKinney

Bryan G. Pepper

8 Scapegoating and Political Discourse: Representative Robert Dornan's Legislation of Morality Through HIV/AIDS

93

(14)

R. Anthony Slagle

Part III The Intrapersonal: Individuals and Behavior

107

(60)

9 Reducing HIV Risk Behaviors of Drug-Involved Women: Social, Economic, Medical, and Legal Constraints

107

(14)

Sally J. Stevens

John G. Bogart

10 The Politics of Silence: Communicative Rules and HIV Prevention Issues in Gay Male Bathhouses

121

(12)

William N. Elwood

Mark L. Williams

11 Redefining Categories of Risk and Identity: The Appropriation of AIDS Prevention Information and Constructions of Risk

133

(16)

Antonio Estrada

Gilbert A. Quintero

12 Perceptions of Condoms and Barriers to Condom Use Along the Trans-Africa Highway in Kenya

149

(18)

Kenzie A. Cameron

Kim Witte

Solomon Nzyuko

Part IV The Interpersonal: Relations Among Individuals

167

(90)

13 Lesbians on the Frontline: Battling AIDS, Gays, and the Myth of Community

167

(14)

Diane M. Harney

14 AIDS and Social Relations of Power: Urban African-American Women's Discourse on the Contexts of Risk and Prevention

181

(18)

Margaret R. Weeks

Maryland Grier

Kim Radda

Dawn McKinley

15 In Their Own Words: Communication and the Politics of HIV Education for Transgenders and Transsexuals in Los Angeles

199

(16)

Gust A. Yep

Myrna Pietri

16 The Power of Romance: Changing the Focus of AIDS Education Messages

215

(16)

Yvonne Kellar-Guenther

17 Stigma, Secrecy, and Isolation: The Impact of HIV/AIDS on Women in an Australian Study

231

(12)

Lydia Bennett

Michele Travers

18 Mass Media Effects Through Interpersonal Communication: The Role of "Twende na Wakati" on the Adoption of HIV/AIDS Prevention in Tanzania

243

(14)

Peer J. Svenkerud

Nagesh Rao

Everett M. Rogers

Part V The Public: Perspectives on Mass-Mediated Communication

257

(54)

19 Life on the Edge of the Precipice: Information Subsidy and the Rise of AIDS as a Public Issue, 1983-1989

257

(10)

Timothy N. Walters

Lynne M. Walters

Susanna Hornig Priest

20 AIDS as a Legally Defined Disability: Implications From News Media Coverage

267

(14)

Beth Haller

21 AIDS, the Status Quo, and the Elite Media: An Analysis of the Guest Lists of "The MacNeil/Lehrer News Hour" and "Nightline"

281

(12)

Kevin B. Wright

22 What We Say and How We Say It: The Influence of Psychosocial Characteristics and Message Content of HIV/AIDS Public Service Announcements

293

(18)

Timothy N. Walters

Lynne M. Walters

Susanna Hornig Priest

Part VI The Programmatic: Relations Between People and Institutions

311

(94)

23 AIDS Information and the National Institutes of Health

311

(16)

Paul A. Gaist

24 Difference and Identification: Reconsidering the Indigenous Outreach Worker Model

327

(14)

William N. Elwood

25 Media Manipulations and the AIDS/Breastfeeding Issue

341

(12)

Linda K. Fuller

26 A Tough Sell: The Political Logic of Federal Needle-Exchange Policy

353

(16)

Mark C. Donovan

27 Ethical Choices Regarding Noncompliance: Prescribing Protease Inhibitors for HIV-Infected Female Adolescents

369

(16)

Kathryn Greene

Barbara Cassidy

28 Communicating Danger: The Politics of AIDS in the Mekong Region

385

(20)

Thomas M. Steinfatt

Jim Mielke

Part VII The Synthesis: Conclusions and Projections

405

(18)

29 Diffusion of Innovations and HIV/AIDS Prevention Research

405

(10)

Everett M. Rogers

Corinne L. Shefner-Rogers

30 Victories to Win: Communicating HIV/AIDS Prevention and Tolerance

415

(8)

William N. Elwood

Author Index

423

(14)

Subject Index

437

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Power in the Blood: A Handbook on Aids, Politics, and Communication

Summary

Table of Contents

Supplemental Materials