The Power of Metaphor Examining Its Influence

This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena.

This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.

Mark J. Landau, PhD, is an assistant professor of psychology at the University of Kansas. He received his doctorate from the University of Arizona in 2007.

Dr. Landau has published many articles and chapters focused on metaphor's influence on social cognition and behavior and the role of existential motives in diverse aspects of human behavior.

He has received funding from the National Science Foundation and serves on the editorial board of the Journal of Experimental Psychology: General.

Michael D. Robinson, PhD, is a professor of psychology at North Dakota State University. He received his doctorate in social psychology from the University of California, Davis, in 1996. Subsequently, he was trained in emotion in a 3-year national National Institute of Mental Health (NIMH) postdoc (advisors Richard Davidson and Gerald Clore).

He has received funding from both the National Science Foundation and NIMH and has extensive editorial experience. Specifically, he has been an associate editor of the Journal of Personality and Cognition & Emotion and is now an associate editor of Emotion, the motivation/emotion section of Social and Personality Psychology Compass, and the Journal of Personality and Social Psychology.

He publishes frequently in the areas of personality, cognition, and emotion.

Brian P. Meier, PhD, is an associate professor of psychology at Gettysburg College, where he teaches courses on general psychology, social psychology, and statistics. He received his doctorate in social psychology from North Dakota State University in 2005.

His research is focused on social and personality psychology topics including embodiment, emotion, aggression, prosocial behavior, self-regulation, and mindfulness.

Dr. Meier is a consulting editor for multiple journals and his research has been funded by multiple agencies.

Contributors

I. Metaphor as a Cognitive Tool for Understanding Abstract Social Concepts

Introduction
Mark J. Landau, Michael D. Robinson, and Brian P. Meier
Conceptual Metaphor in Thought and Social Action
Raymond W. Gibbs Jr.

II. Metaphor's Role in Social and Personality Psychological Phenomena

Conceptual Metaphor Theory and Person Perception
Brian P. Meier, Abigail A. Scholer, and Rebecca Fincher-Kiefer
The Role of Conceptual Metaphor in Memory
L. Elizabeth Crawford
Metaphor in Judgment and Decision Making
Spike W. S. Lee and Norbert Schwarz
Dirt, Pollution, and Purity: A Metaphoric Perspective on Morality
Chen-Bo Zhong and Julian House
Toward a Metaphor-Enriched Personality Psychology
Michael D. Robinson and Adam K. Fetterman
The Role of Metaphors in Intergroup Relations
Anne Maass, Caterina Suitner, and Luciano Arcuri
The Metaphoric Framing Model: Political Communication and Public Opinion
Victor Ottati, Randall Renstrom, and Erika Price

III. Current Issues and Direction for Future Research

Do Evaluative Metaphors Shape Emotional Thought? A Call for New Evidence
Gary D. Sherman and Gerald L. Clore
Are There Basic Metaphors?
Simone Schnall
Experiential Origins of Mental Metaphors: Language, Culture, and the Body
Daniel Casasanto
Metaphor Research in Social-Personality Psychology: The Road Ahead
Mark J. Landau, Michael D. Robinson, and Brian P. Meier

Index

About the Editors

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The Power of Metaphor Examining Its Influence on Social Life

Summary

Author Biography

Table of Contents

Supplemental Materials