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The Power of the Tale Using Narratives for Organisational Success

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The Power of the Tale Using Narratives for Organisational Success by Allan, Julie; Fairtlough, Gerard; Heinzen, Barbara, 9780470842270
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  • ISBN: 9780470842270 | 047084227X
  • Cover: Hardcover
  • Copyright: 3/20/2002
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" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

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