Practice Marketing Simulation 1 Semester

Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors’ decisions. Powerful assessment, reporting, and debriefing tools complement this educational process.

Practice Marketing covers the following topic areas:

Market Research
Market Segmentation
Targeting
Positioning
Product Management
New Product Management
Product Line Management
Pricing Strategy
Integrated Marketing Communications
Advertising
Media Strategy
Public Relations
Internet Marketing
Brand Management
Distribution Management
Channel Strategy
Retail Marketing
International Markets
Customer Service
Sponsorship
Financial Results & Reports

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Practice Marketing Simulation 1 Semester Access Card

Summary

Table of Contents

Supplemental Materials