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Predictably Irrational : The Hidden Forces That Shape Our Decisions

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Predictably Irrational : The Hidden Forces That Shape Our Decisions by Ariely, Dan, 9780061353246
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  • ISBN: 9780061353246 | 0061353248
  • Cover: Paperback
  • Copyright: 1/1/2010
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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

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