Pricing Photography : The Complete Guide to Assignment and Stock Prices, by HERON,MICHAL
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- ISBN: 9781581158885 | 1581158882
- Cover: Trade Paper
- Copyright: 1/17/2013
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to ´Čt any type of market and usage, how to define prices in a way that guarantees long-term pro´Čtability, and the specifics of pricing electronic media. A must-have addition to every photographer'Č"s bookshelf.