Principles of Strategic Management

A tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy.Jeremy Wilcock, (former Head of Strategic Planning, Reckitt & Colman Global Pharmaceuticals), University of Hull, UK "This book is an excellent introduction to strategy and planning; it provides an comprehensive review of key concepts and techniques and is written in a concise and engaging style."Dr. Francesca Mariotti, University of Stirling UK.Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management.This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors.The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly.Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.Contents: Introduction; The strategic management concept. Part 1 Concepts and Techniques of Strategic Analysis: Corporate appraisal; Financial appraisal; Sources of competitive or comparative advantage, resource management, capability, value generation, and critical success factors; Competitive analysis; Environmental analysis;. Part 2 Business Planning, Risk Assessment, Forecasting, The Strategic Management of Time, and Crisis Management: The strategic management of time; Risk assessment; Business planning and forecasting; Crisis management. Part 3 Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation: The concepts of mission, objective, and strategy; Business ethics, environmentalism, and social responsibility; Financial strategy and management; Strategy formulation, governance, and strategic decision-making; Planning style and strategy; Performance evaluation, performance management, and excellence; Leadership and strategy. Part 4 Strategy Choice and Implementation: Strategic Foundations: Structure, architecture, culture, and supply chain management; The strategic management of knowledge, technology, and innovation; Core competencies; Resource stretch and leverage; Competition strategy; Business Strategies: Volume and cost-based strategies; Differentiated, focus, and niche strategies; Brands, reputation, and corporate identity; Product-market development strategies; Business development strategies and strategic alliances; International Business Strategy: International business strategy; Glossary; Index.About the Author: Tony Morden is a Principal Lecturer at the University of Teesside, UK. He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.