Problems in Marketing : Applying Key Concepts and Techniques
, by Luiz MoutinhoNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780761971788 | 0761971785
- Cover: Hardcover
- Copyright: 1/22/2008
With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management.