Problems in Marketing : Applying Key Concepts and Techniques

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Problems in Marketing : Applying Key Concepts and Techniques by Luiz Moutinho, 9780761971795
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  • ISBN: 9780761971795 | 0761971793
  • Cover: Paperback
  • Copyright: 12/27/2007

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With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management.
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