The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER’S SURVIVAL GUIDE

CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT

CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN

CHAPTER 3
NAVIGATING THE ORGANIZATION

CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER

CHAPTER 5
WHO’S THE CUSTOMER?

CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS

CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS

CHAPTER 8
AFTER STRATEGY: WHAT’S NEXT?

CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS

CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS

CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER

INDEX

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.