Profit from the Core

Clear-headed advice on strategy from the international consulting firm Bain & Company restores a timely and refreshing "back-to-basics" approach to growth.

Preface

vii

Acknowledgments

xiii

Desperately Seeking Growth

1

(22)

The Profitable Core

23

(38)

The Alexander Problem

61

(48)

The Redefinition Dilemma

109

(38)

Growing from the Core

147

(8)

Notes

155

(6)

Bibliography

161

(10)

Index

171

(14)

About the Authors

185

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Summary

Table of Contents

Supplemental Materials