Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. Professor Jones researches the evolution, impact, and responsibility of global business. He is a Fellow of the Academy of International Business and Fellow of the Royal Historical Society. His recent books include Multinationals and Global Capitalism: From the Nineteenth toTwenty First Century (Oxford University Press, 2005), Renewing Unilever. Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011)
Introduction: The Business of Sustainability Part 1: Green Intentions 1. Pioneering in Food and Energy 2. Poisoned Earth: Green Businesses 1930s-1950s 3. Earthrise and the Rise of Green Business 4. Accidental Sustainability: Waste and Tourism as Green Businesses PART 2: Green Business 5. Making Money By Saving the World 6. Building Green Institutions 7. Can Finance Change the World? 8. The Green Team: Government and Business 9. Corporate Environmentalism and the Boundaries of Sustainability 10. Conclusion
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