Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781133626176 | 1133626173
- Cover: Paperback w/ Access Card
- Copyright: 2/9/2012
Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.