The Psychology of Goals

Gordon B. Moskowitz, PhD, is a social psychologist and Associate Professor of Psychology at Lehigh University. His research examines the relationship between social cognition and goals, with particular emphasis on the implicit nature of each. Person perception, social judgment, stereotyping, and stereotype control are typically used as the content areas in which these issues are explored. Dr. Moskowitz has received funding from the German Science Foundation and the National Science Foundation to support this research. He is currently investigating the implicit nature of control and self-regulation, with a focus on creativity goals and egalitarian goals and the impact of each on controlling stereotyping.

Heidi Grant, PhD, is a social psychologist and Assistant Professor of Psychology at Lehigh University. Her primary interest lies in understanding individual responses to setbacks and challenges, and how these responses are shaped by the types of goals pursued. Dr. Grant’s research, funded by the National Science Foundation, has explored how goal content impacts self-regulation, achievement, person perception, persuasion, and well-being. She is currently investigating the impact of goal difficulty and obstacles to the pursuit of achievement goals, and the development of a successful classroom learning goal intervention.

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