Public Affairs in Practice

, by Thomson, Stuart

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ISBN: 9780749444723 | 074944472X
Cover: Paperback
Copyright: 1/1/2007

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Public Relations in Practice

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Foreword	p. xi
Foreword	p. xiii
Preface	p. xv
Introduction	p. 1
Public affairs in practice	p. 2
What is lobbying?	p. 3
Lobbying or public affairs?	p. 4
How the UK public affairs industry has changed	p. 5
What difference does public affairs make?	p. 7
Public affairs around the globe	p. 8
Getting into public affairs	p. 11
Early stages	p. 14
Codes of conduct	p. 15
Overall	p. 16
The art of lobbying	p. 19
Why lobby?	p. 20
Monitoring	p. 21
What do you want to do?	p. 24
How policy is made in the UK	p. 25
Policy	p. 33
How to lobby	p. 39
Contact programme	p. 40
Meetings	p. 45
Local government	p. 47
Scotland	p. 48
Wales	p. 50
Europe	p. 51
Global institutions	p. 55
General rules	p. 57
Reputation and the media	p. 63
Media relations	p. 64
Crisis management	p. 70
Managing issues	p. 83
Get to the heart of the issue	p. 83
Building the evidence	p. 86
Think tanks	p. 88
Economic consultancies	p. 90
Business schools	p. 91
Polling organizations	p. 92
Building support	p. 93
Conclusion	p. 99
Stakeholder relations	p. 105
The value of stakeholders	p. 106
Identify your stakeholders	p. 107
Understanding your stakeholders	p. 109
Engaging your stakeholders	p. 111
Planning communications	p. 112
Summary	p. 114
Corporate social responsibility	p. 121
Definitions	p. 122
Measuring CSR	p. 123
The growth of CSR	p. 124
Why CSR?	p. 125
The role of government	p. 128
Impact of CSR on public affairs	p. 130
Conclusion	p. 134
Conclusion	p. 141
On a personal level	p. 142
Future trends and developments	p. 143
Overall	p. 146
Public affairs - a checklist	p. 147
Appendix - codes of conduct	p. 149
CIPR	p. 149
APPC	p. 150
PRCA	p. 152
EPACA	p. 154
EULobby.net	p. 155
SEAP	p. 158
Index	p. 161
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Public Affairs in Practice

Summary

Author Biography

Table of Contents

Supplemental Materials