Public Health in Action: Practicing in the

This is the first book that looks at public health, as much art as science. The author draws on real examples with a behind the scenes” look at the strategy and action that must be undertaken to make public health really work.

Contributors

vii

Preface

viii

Part One Fundamentals

Chapter 1 How Do You Know if You Have Succeeded?

1

(6)

Chapter 2 Act Swiftly to Protect the Public's Health

7

(4)

Chapter 3 Know How Your House Is Built

11

(4)

Chapter 4 You Must Earn Credibility

15

(3)

Chapter 5 Fighting HIV and AIDS—Finding Community Leaders in Public Health

18

(3)

Peter D. Galbraith

Chapter 6 How Do You Know If a Population Is Healthy?

21

(3)

Chapter 7 Be a Guest in Their Home

24

(4)

Chapter 8 How Do You Keep the Balls in the Air?

28

(4)

Chapter 9 Strike While the Iron Is Hot

32

(3)

Chapter 10 Respect the Unwritten Rules

35

(5)

Chapter 11 Always Stay on the High Road

40

(3)

Chapter 12 Have a Code of Ethics

43

(4)

Chapter 13 You Must Be Ready for Anything

47

(4)

Chapter 14 Don't End Up in the Recycling Bin—Communicating Health Information

51

(3)

Chapter 15 The Press Is Not Your Enemy or Your Friend

54

(3)

Chapter 16 When You Think You Have Seen It All, Look Again

57

(2)

Chapter 17 If the Public Doesn't Understand It, It Won't Happen

59

(5)

Chapter 18 Listen to the Children

64

(5)

Part Two Issues

Chapter 19 Anthrax and Airplanes

69

(5)

Chapter 20 The Stinky Tubing Saga

74

(6)

Chapter 21 Is There a Doctor in the County?

80

(4)

Chapter 22 Regulating Nursing Homes: Community Health, Individual Health, and Public Resources in an Uneasy Balance

84

(5)

Patricia A. Nolan

Chapter 23 Clorox and Cooling Towers

89

(8)

Chapter 24 Breaking Down Barriers to Health Insuring the Children

97

(6)

Chapter 25 Knowledge Is Power—Preventing Breast Cancer Deaths

103

(6)

Chapter 26 The Great Tobacco Wars: Part 1—Changing Our Culture Around Tobacco Use

109

(7)

Chapter 27 The Great Tobacco Wars: Part 2—How We Nearly Lost Our Footing

116

(9)

Chapter 28 Rabies—Preventing Public Fatigue about a Fatal Illness

125

(5)

Chapter 29 Bug Spray and Birdbaths—West Nile Virus

130

(6)

Chapter 30 Investigating Cancer Clusters—Stepping Out from Behind the Podium

136

(5)

Chapter 31 Timing Is Everything—Tattooing and Body Piercing

141

(4)

Chapter 32 Calling in Extra Help—Diarrhea on a Dairy Farm

145

(4)

Chapter 33 Restoring Public Confidence—Strengthening the Board of Medical Pratice

149

(8)

Part Three Strategies

Chapter 34 Let the Data Speak for Itself

157

(4)

Chapter 35 The Devil Team

161

(2)

Chapter 36 The Ten Minute Rule

163

(4)

Margaret A. Moran

Chapter 37 When People are Angry with You or Your Department, Invite Them In

167

(3)

Chapter 38 Preventing Childhood Lead Poisoning Using a Public Health Approach

170

(9)

Chapter 39 Sometimes the Toughest Battles Are on the Inside: Assessing and Managing Environmental Risks

179

(5)

Chapter 40 House Calls in Public Health

184

(3)

Chapter 41 Remember the "Public" in Public Health Distributing KI

187

(3)

Chapter 42 Mercury—You Can Still Protect the Public When There are Things You Can't Control

190

(5)

Chapter 43 Data Has No Constituency, or Does It?

195

(6)

Chapter 44 Be There

201

(4)

Chapter 45 Controversy Is an Opportunity to Focus Your Message

205

(3)

Chapter 46 Find New Ways to Involve the Public

208

(7)

Chapter 47 Don't Just Preach to the Choir

215

(4)

Chapter 48 Walking the Extra Mile for Children's Health—Door-to-Door Lead Screening

219

(3)

Chapter 49 Pertussis—If You Look, You Will Find It

222

(7)

Chapter 50 A Vision for Health Planning

229

(8)

Part Four Challenges

Chapter 51 Outcomes Are the Bottom Line for Public Health

237

(5)

Chapter 52 We Must Always Be Prepared

242

(4)

Chapter 53 Make Partnerships How You Do Business Preventive Health Care for Children and Adolescents

246

(4)

Chapter 54 It Will Take All of Us to Keep the Public Healthy

250

(5)

Chapter 55 PR (Public Relations) Is Not the Same as PH (Public Health)

255

(3)

Chapter 56 Consider Every Day an Adventure

258

(3)

Chapter 57 Skate to Where the Puck Will Be

261

(5)

Chapter 58 Two Words—Public Health

266

(3)

Index

269

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Public Health in Action: Practicing in the Real World

Summary

Table of Contents

Supplemental Materials