Public Health Communication : Evidence for Behavior Change

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ISBN: 9781410603029 | 1410603024
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Copyright: 2/12/2002

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This volume argues the case that public health campaigns have affected health behavior. It has been developed for public health administrators, health comm scholars, health psychologists, and others involved in public health campaigns.

Preface
Introduction
Public Health Communication: Making Sense of Contradictory Eviden
Deliberate Trials
Using Mass Media to Prevent Cigarette Smoking
Television Campaigns and Sensation Seeking Targeting of Adolescent Marijuana Use: A Controlled Time Series Approach
Long-Term Effectiveness of the Early Mass Media Led Antismoking Campaigns in Australia
Evaluations of Full-Scale Interventions
The Contributions of Public Health Education Toward the Reduction of Cardiovascular Disease Mortality: Experiences From the National High Blood Pressure Education Program
Increasing Seat Belt Use in North Carolina
The California Tobacco Control Program: A Long-Term Health Communication Project
The Impact of Antismoking Media Campaigns on Progression to Established Smoking: Results of a Longitudinal Youth Study in Massachusetts
Evaluating AIDS Public Education in Europe: A Cross-National Comparison
Effects of a Mass Media Campaign to Prevent AIDS Among Young People in Ghana
Changes in Sun-Related Attitudes and Behaviors, and Reduced Sunburn Prevalence in a Population at High Risk of Melanoma
Impact of a Mass Media Vasectomy Promotion Campaign in Brazil
Improving Vaccination Coverage in Urban Areas Through a Health Communication Campaign: The 1990 Philippines Experience
Communication in Support of Child Survival: Evidence and Explanations From Eight Countries
Media Coverage and Health Behavior
Impact of Persuasive Information on Secular Trends in Health-Related Behaviors
The Effects of Professional and Media Warnings About the Association Between Aspirin Use in Children and Reye's Syndrome
Reflections on Community Health Campaigns: Secular Trends and the Capacity to Effect Change
Cross-Case Overviews
"Behavioral Journalism" Accelerates Diffusion of Healthy Innovations
From Prevention Vaccines to Community Care: New Ways to Look at Program Success
A Meta-Analysis of U.S. Health Campaign Effects on Behavior: Emphasize Enforcement, Exposure, and New Information, and Beware the Secular Trend
Epilogue: Evaluation Design for Public Health Communication Programs
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Public Health Communication : Evidence for Behavior Change

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