Public Relations Metrics : Research and Evaluation

, by ; ;
Public Relations Metrics : Research and Evaluation by van Ruler, Betteke; Tkalac Vercic, Ana; Vercic, Dejan, 9780203877234
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780203877234 | 0203877233
  • Cover:
  • Copyright: 5/28/2008

  • Rent

    (Recommended)

    $31.47
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

  • Buy New

    Usually Ships in 3-5 Business Days

    $45.26

  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    $40.20

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button