Public Relations Research Annual: Volume 1

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. "Public Relations Research Annual, Volume 2," continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.

Public Relations Research Annual Volume 2	p. ii
Preface	p. xi
Reseach Reviews	p. 1
The Innovation of Research in Public Relations Practice: Review of a P rogram of Studies	p. 3
Corporate Issues Management: Theoretical Underpinnings and Research Foundations	p. 29
References	p. 60
the Uses and Effects of Public Service Advertising	p. 67
Acknowledgment	p. 86
Reports of Original Research	p. 93
Roles and Program Evaluation Techniques Among Canadian Public Relation s Practitioners	p. 95
Power in the Public Relations Department	p. 115
References	p. 151
Community Size, Perceptions of Majority Opinion, and Opinion Expression	p. 157
References	p. 170
Internal Communication and Job Satisfaction Revisited: The Impact of Organizational Trust and Influence on Commercial Bank Supervisors	p. 173
Involvement: a Key Variable in People's Reaction to Public Policy Issues	p. 193
References	p. 202
First Amendment Protection for Public Relations Expression: the Applicability and Limitations of the Commercial and Corporate Speech Models	p. 205
References	p. 215
Ethical Values or Strategic Values? the Two Faces of Systems Theory in Public Relations	p. 219
References	p. 232
Organizational Culture and Ethnoecology in Public Relations Theory an d Practice	p. 235
Author Index	p. 253
Subject Index	p. 261
Table of Contents provided by Publisher. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Public Relations Research Annual: Volume 1

Summary

Table of Contents

Supplemental Materials