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Public Relations Strategies and Tactics

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Public Relations Strategies and Tactics by Wilcox, Dennis L.; Cameron, Glen T., 9780205770885
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  • ISBN: 9780205770885 | 0205770886
  • Cover: Hardcover
  • Copyright: 1/19/2011
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Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition,#xA0;clearly explains to students the basic concepts, strategies, and tactics of today#x19;s public relations practice. This comprehensive#xA0;text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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