Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780205770885 | 0205770886
- Cover: Hardcover
- Copyright: 1/19/2011
Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition,#xA0;clearly explains to students the basic concepts, strategies, and tactics of today#x19;s public relations practice. This comprehensive#xA0;text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.